He said they've been working to bring the country up to global standards. URBANO: That's Avelino Rodriguez, CEO of the production services company The Lift and president of Mexico's National Film Chamber. So if you're shooting multiple days, you're walking into sets that are already dressed and already lit, which is kind of unheard of in a lot of other places.įREDRICK: Behind this advantage and behind moving any kind of production to Mexico are lower costs and fewer regulations.ĪVELINO RODRIGUEZ: We tend to be a third of the cost of a comparable LA production - non-union, union. Now stay in that position.įREDRICK: McGee loves working in Mexico and says some things are easier here. MCGEE: Putting the phone and spoon down a little bit. But the support is pretty amazing here.įREDRICK: Glued to McGee's side on set is Rodrigo Urbano, her first assistant director and translator. She said she expected it to be bumpy at first.įIONA MCGEE: The language barrier for me, being Australian and not speaking Spanish, even though I wish I did, was a challenge. It's the second project in Mexico for Australian director Fiona McGee. I'm not allowed to say which company this commercial is for, but trust me, you know the company. Six Super Bowl commercials from this year were filmed in Mexico.
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MONICA BIDAULT: I don't want to say that there's nothing we can't do, but we've done pretty wild things to make it match.įREDRICK: More and more, American and European production companies are ditching Los Angeles for Mexico City to shoot commercials, TV and films. The Mexican production designer Monica Bidault's job is often to make Mexico City look like anywhere USA for commercials like this one. What's happening behind me right now is that the production designer is moving some spices off a spice rack - their labels are in Spanish - and is replacing them with little plants. Dozens of Mexican crew members buzz around an American photographer and Australian director leading the show. But take a step back from the camera - this commercial is being filmed in an art deco house in Mexico City's Condesa neighborhood. A millennial couple is in their neat middle-class kitchen feeding their baby. JAMES FREDRICK, BYLINE: Through the director's monitor, I'm watching a familiar American scene. UNIDENTIFIED PERSON #2: Three, four - ready for take 13. James Fredrick has this report from Mexico City.
But there's another industry, one you might not expect, that's increasingly moving its operations to Mexico. Lots of consumer goods, from washing machines to electric cars, are made in Mexico.
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